Privacy Policy

Effective Date: April 2025
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‍1. Introduction
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‍This Privacy Policy explains how we collect, use, store,and protect your personal information when you visit our website or engage withour services. We are committed to protecting your privacy and ensuringcompliance with the UK General Data Protection Regulation (UK GDPR) and theData Protection Act 2018.
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Athena Logic is a subsidiary of NoorHoldings Limited, and this policy applies toall data collected through Athena Logic's website and services.
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‍2. Information We Collect
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‍We may collect and process the following types of personal data:

• ‍Contact Information: Name, email address, phone number (e.g. via contact forms or email inquiries)
• Business Details: Company name, job title, industry
• Website Usage Data: IP address, browser type, device information, pages visited (via cookies and analytics tools)
• Communication Data: Records of correspondence with us

3. How We Use Your Information
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We use personal data for the following purposes:

• To respond to your inquiries or requests
• To provide and manage our AI consultancy services
• To improve our website and services
• To send updates, newsletters, or marketing communications (only if you have opted in)
• To comply with legal obligations

4. Legal Bases for Processing
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We process your personal data based on the following lawful grounds:

• Consent – Where you have given clear permission for us to process your data (e.g. newsletter opt-in)
• Contract – Where processing is necessary for the performance of a contract
• Legal Obligation – To comply with legal requirements
• Legitimate Interests – To improve our services, marketing, and user experience

5. How We Share Your Data
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We do not sell your personal data. We may share it with:

• Trusted service providers (e.g. web hosting, analytics providers, CRM tools)
• Legal or regulatory authorities if required by law
• Third-party tools (such as Google Analytics) that process website usage data

All third parties are required to respect your data and comply with UKGDPR.

6. Data Retention
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We only retain your personal data for as long as necessary for thepurposes for which we collected it, including to meet legal, accounting, orreporting requirements.

7. Your Data Rights
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Under the UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction or erasure of your data
• Object to processing or request restrictions
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise your rights, please contact us at dpo@athenalogic.ai

8. Cookies

‍We use cookies to enhance user experience and analyse website traffic.For more information, see our Cookie Policy.

‍9. Data Security

‍We implement appropriate technical and organisational measures toprotect your data from unauthorised access, alteration, or loss.

‍10. International Transfers

‍If your data is transferred outside the UK, we ensure appropriatesafeguards are in place, such as UK-approved standard contractual clauses.

‍11. Updates to This Policy

‍We may update this Privacy Policy occasionally. Please review this pageperiodically. We will notify you of significant changes by updating the“Effective Date” at the top of this page.

‍12. Contact Us

‍If you have questions about this policy or your personal data, contactus at dpo@athenalogic.ai